To redesign the “Fonzies gli Originali” packaging. Refreshing an on-known brand identity in Italian society; but for the pass of time has lost its freshness and needs to be updated.
In addition, C&F must create a new range of products to expand the range of potential consumers.

What we did

  • Brand identity
  • Pack range refreshing
  • Launching new products
  • Trademarketing elements