Gran Capitán

Lactalis

To redesign the actual packaging and enable Gran Capitán to compete with the market leaders to emphasize the quality and tradition of the cheese. And get high visual impact in supermarket shelves.
Create a character who personalize the brand spirit.
Then, design a total identity for the vast range of products.

 

WHAT WE DID

Package Design
Illustration
Branding
Photographism
Trademarketing elements

 

quesograncapitan.com