The communication strategy in a product such as Hacendado’s chocolates makes possible the success of the entire range.
We need coherence in the shelf but we need to recognize the wide range of flavours.
WHAT WE DID
A good keyvisual is the perfect resource to create interest in the target audience.
It can transmit quality and emotions in a much more effective way than just words.
Combined with color codes, it makes the product recognizable and, at the same time, maintains a cohesion between the entire range.