TURRÓN
EL ALMENDRO
El Almendro is a brand of great notoriety in the nougat market.
Nougat is a traditional product consumed at Christmas.
Innovation is the future but you must bear in mind that the sale takes place in a very compressed space of time. Therefore packaging communication has to be very clear and eloquent.
CAPTABILITIES
Packaging range
Illustration
Keyvisuals
PALITOS: UNA NUEVA FORMA DE COMER TURRÓN
El desafío en este trabajo consistía en reconocer un producto tradicional en un perfil y estructura totalmente innovadores, alejado de la pastilla de turrón habitual.
Captar la atención del consumidor, provocar el interés con el nuevo producto, activar el deseo de probarlo y la compra eran la secuencia esencial para el éxito del producto.
BRANDING & PACKAGING
In this different way of enjoying nougat we created a casual typeface with personality.
Then, we shoot the product photography and profile it in order represent the snacks in the inside.
After all the preparation, we combined all the items in an original packaging that respects the brand identity of El Almendro.
