Restyling the “Fonzies gli Originali” packaging.
Refreshing an on-known brand identity in Italian society; but for the pass of time has lost its freshness and needs to be updated.
WHAT WE DID
In addition to the main restyling, C&F must create a new range of products to expand the range of potential consumers.
We design the communication strategy based on the first restyling, keeping the coherence and provinding a powerful visual impact in the shelf.