Gran capitán
Lactalis
To redesign the actual packaging of Gran Capitán.
Getting high visual impact to enable the brand to compete with the market leaders.
We put the focus on emphasizing the quality and tradition of the cheese.
WHAT WE DID
Packaging
Illustration
Branding
Keyvisuals
Trademarketing elements
Illustration.
Creating a character who personalize the brand spirit.
Then, designing a visual identity for the whole range of products.
