ORO CIOK

Mondelez

To redesign the entire Oro Saiwa range, and the new sub-brand Ciok, for the Italian known brand Saiwa.

Traditional brands need to boost their market positioning to compete successfully against private labels.

C&F works to increase Brand and Product impact on the supermarket shelf.

WHAT WE DID

Branding
Keyvisual
Packaging

orosaiwa.it

THE KEYVISUAL.

A good keyvisual is the perfect resource to create interest in the target audience.

It can transmit quality and emotions in a much more effective way than just words.

Combined with color codes, it makes the product recognizable and, at the same time, maintains a cohesion between the entire range.

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