To redesign the entire Oro Saiwa range, and the new sub-brand Ciok, for the Italian known brand Saiwa.
Traditional brands need to boost their market positioning to compete successfully against private labels.
C&F works to increase Brand and Product impact on the supermarket shelf.
WHAT WE DID
A good keyvisual is the perfect resource to create interest in the target audience.
It can transmit quality and emotions in a much more effective way than just words.
Combined with color codes, it makes the product recognizable and, at the same time, maintains a cohesion between the entire range.