PRESIDENT
Lactalis
Restyling of the cheese cream range and pack system for President.
By improving the keyvisuals, we increase the exquisiteness of the product.
We enhanced the visual impact of the knife and the cheese cream itself without losing the original identity of the product.
WHAT WE DID
Packaging
Branding
Keyvisuals
THE KEYVISUAL.
A good keyvisual is the perfect resource to create interest in the target audience.
It can transmit quality and emotions in a much more effective way than just words.
Combined with color codes, it makes the product recognizable and, at the same time, maintains a cohesion between the entire range.
