TUC CRACKER
Mondelez
To create the packaging for this new product aimed to international market.
The main objective is to communicate the key properties like crunchy, lightness and “on the go”.
WHAT WE DID
Packaging
Keyvisual
Brand Architecture
Brand architecture.
On a second step, we develop a range of flavours respecting the design of the main reference.
We work to unify the style of the packaging and to get a strong brand identity.
To make the product recognizable and at the same time, keeping a cohesion between all the range.