Creative Design with Fritos Pérez - Papeo
At Etform, we believe that snacking is more than just having a bite. It is a social and spontaneous ritual.
That idea gave rise to PAPEO, the range we developed together with Fritos Pérez based on a clear product concept: bringing the motivations of snack and aperitif consumers into the potato category, in order to reconnect with these generations through fun and flavour.
Fritos Pérez’s corporate green strengthens the meme-inspired illustrations, laid-back typography with a fresh and playful style, and colours that shout from the shelf.
Inspired by digital culture and viral references, each flavour pays tribute to an icon from the collective imagination:
· Chapó: they’re absolutely delicious, and you know it!
· Terreta: it’s not just rice with stuff, promise.
· Tapeo: we’re more into anchovies.
· Fiesta: spicy lollipop caramel… things are about to get wild.
