Range
consultory

#PackagingThatWorks

A prior structuring of the portfolio is the key to understanding the level of complexity of the project from the outset.

Coherence in a product range is not only aesthetic, it is strategic. At Etform, we emphasise the importance of developing product portfolios that effectively communicate the essence and values of your brand.

Our strategic approach focuses on optimising how products are presented as a collection, ensuring that the range is coherent, attractive and effective in the marketplace.

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Brand coherence

Our product range consultancy services go beyond individual packaging design. We take a strategic approach, focused on optimising how your product collection is presented as a whole.

Product optimisation

At Etform, we apply planned strategies to maximise the impact of each product within the range. From the outset, we structure the portfolio to understand the complexity and scope of the project, ensuring that each product contributes to the overall success of the line.

How we do it

Market research:

We conduct market analysis to identify segmentation opportunities and pricing strategies.

Coherent Design:

We ensure that each product in the range maintains a unified visual identity, reflecting the essence of the brand and capturing the attention of the target audience.

Effective Positioning Strategy:

We develop positioning strategies that highlight the individual strengths of each product, highlighting how they complement each other to form a cohesive and attractive range.