A good key visual will express the quality of the product more effectively and clearly. To describe it and add the emotional part that captures the consumer's attention. Nowadays, it is a basic tool to express the values and essential elements of the brand from the shelf to the home.
The real decision to buy a product is made on the shelf. In a context of similarity, an original and powerful key visual can achieve more effective communication and better results.
We process an image 60,000 times faster than text. Hence, a powerful key-visual can be easier to remember than text. It will bring identity and impact to the brand it represents.
