Bars packaging design for El Almendro
Launch of a new family of fruit bars: El Almendro Fruit & Almond.
With this proposal @_el_almendro enters the world of healthy snacks, combining a high percentage of fruit with almonds as essential ingredients.
The Brand, with a gestural typography, expresses itself with a lot of personality. It transmits naturalness and spontaneity to talk about a product with healthier trends.
The main objectives were to communicate a lot of flavour, lightness of the ingredients and to play with the dynamism and bite of the bar.
Full colour proposals for each of the bars, to which we assigned a different colour. This allows a good differentiation between flavours and guarantees impact on the shelf.
The packaging communication ends with the use of various messages that inform about the product's attributes.
