Packaging Design Delaviuda Turrón
DELAVIUDA, known for its confectionery products, especially its turron and marzipans, entrusted us with the redesign of their Pralinés range.
At Etform, in collaboration with Delaviuda, we aimed for a design that would capture Delaviuda’s personality and character while preserving its essence. A design that conveys modernity, sophistication, authenticity, elegance, tradition, and quality.
As a new feature, we introduced different background colors to help distinguish the various product varieties within the range.
The project goal? To attract new, younger consumers without losing existing ones and to maximize the packaging’s impact at the point of sale.
KEY VISUAL
In this project, we dedicated special attention to product photography, giving the chocolate pieces absolute prominence. This approach enhances the delicacy and freshness of the chocolates, making them appear more appetizing and highlighting the values of quality, naturalness, and tradition. Concepts that had become outdated in the previous design.
