Creative Design Delaviuda Creations Spain
Developed the new packaging for the Creations Assorted Chocolates range for the Travel Retail channel (duty free).
The main objective was for consumers to immediately identify the pack as a souvenir from Spain.
To achieve this, we created a series of illustrations based on iconic Spanish architecture, making its origin easy to recognize.
The finishes played a key role in reinforcing the perception of quality, such as the gold foil stamping and the gloss applied to the brand name and the product image.
We worked on a black background, applying vibrant colours that enhance shelf visibility without losing coherence with the brand.
The photo retouching focused on enhancing volume, shine and texture to convey the true quality of the chocolate.
