Branding and Packaging Design for Fritos Pérez Gourmet
Fritos Pérez on Showcase. The challenge was clear: to elevate the product into the gourmet territory.
At Etform, we approached the design with one essential premise, to convey superior quality and position Fritos Pérez within the premium segment without losing the brand’s recognizable identity across the rest of the range.
The key visual becomes the heart of the packaging: potatoes captured at their perfect point, golden and glistening, immediately conveying their crisp texture.
A photograph that reinforces the product’s refinement and sophistication.
We developed an elegant aesthetic. Black takes center stage, enhanced with metallic golden tones that reflect the product’s value.
The result is a packaging design that transforms the everyday into a true gourmet ritual.
