Graphic Identity and Packaging Design for Chic-kles

Brand Identity Design and Packaging Innovation for @chic.kles, the Hacendado chewing gum brand sold in the @mercadona distribution chain.

A line of highly differentiated products thanks to the colours and key visuals that facilitate the necessary distinction between flavours.

For lovers of XXL sizes we also designed their version of Packaging. A dynamic and attractive key visual that represents the mix of flavours that can be found inside.

Design of flowpacks for Hacendado chewing gum.

The challenge? To transmit freshness, dynamism and impact to the consumer. The different key visuals make it easier to identify each flavour.

Keeping the same hierarchy in the elements helps to maintain the cohesion between the whole family.

Here begins

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