Packaging & Branding Design for Ciao Helados
Packaging & Branding design project for the new ice cream brand, ‘Ciao’, created for ICFC and destined to form part of the Eroski chain's offer.
The aim was to maintain and strengthen the positioning of ice cream within the chain, while at the same time improving communication through the packaging.
In a market where competition is intense, our marketing objective is clear: to maintain the success and high sales rates within the Eroski chain.
The design objective is to create a new brand that represents the entire ICFC ice cream range within the Eroski chain and to maintain a clear identification of all current products, ensuring that consumers can easily recognise their favourite ice creams on the new packaging.
The new packaging communication is developed in an original way by arranging also the whole range and its architecture oriented towards a substantial improvement that highlights the unique character of the current lines: Classic, Standard Plus, Family and Kids.
The photographs were carefully crafted in a professional manner to offer a visual experience that awakens the senses and stimulates desire. An irresistible invitation to immerse oneself in the pleasure of tasting each of the ice creams. The main objective was to represent each of the textures in an appealing way.
The ingredients are presented in a unique and creative way floating in the air around each ice cream, recreating a scenario of tempting flavours.
