Packaging Design, Branding and Lettering for Paiva's range of products.

Tradition, care, elegance and refinement are the key concepts from which we start for the the relaunch of the wines of Bodegas Martinez Payva. A winery located in the heart of Extremadura.

Raising the label design to the highest level to maximize the visual impact was our main objective. visual impact was our main objective.

The use of minimalism in its purest form combined with striking and original details such as the details, such as the drop of wine obtained by die-cutting the label, give it its differentiating its differentiating touch.

LETTERING

A lettering designed to find the perfect balance between tradition and modernity. modernity. Every stroke and curve of this typeface perfectly studied to capture the essence of the to capture the essence of the historical heritage, while incorporating a contemporary touch while incorporating a contemporary touch that reflects evolution and innovation. A unique and timeless visual identity that connects the past with the present.

BRAND ARCHITECTURE

A well-planned communication strategy allows you to be recognisable on the shelf while maintaining consistency across the range.

Here begins

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