Packaging Design for Fussion by Delaviuda
Entering the chocolate shelf and attracting attention is no easy task.
Under the sub-brand ‘Fussion’, Delaviuda is launching a new range of chocolates characterised by a combination of disruptive / innovative flavours.
DELAVIUDA, known for its confectionery products, especially its nougats and marzipans, commissioned us to design the packaging for this new family of products.
Organic shapes with movement flood the packaging to dress the product in full colour, rejuvenating the target and transmitting modernity, avant-gardism and elegance. These are the keys to building the personality of the line.
Each item is assigned a colour palette directly related to the flavour of each chocolate. Designed, at the same time, so that one colour predominates and there is differentiation between flavours.
Each bar is dominated by one colour
The presence of the colour black links it to the Delaviuda brand and acts as a link between all the references. A suggestive and elegant visual key stands out against the black colour.
Transparent window, clearly shows its ingredients