Packaging Design for Gelateria del Castello
Designing the packaging for Vecchia Gelateria del Castello has been an inspiring and exciting project for our etform team.
We immersed ourselves in the tradition and charm of Italian gelaterias, seeking to capture the essence of this heritage in every detail.
The Vecchia Gelateria del Castello brand translates into an authentic and delicious experience. Our task was to bring this experience to a packaging that tells its story. Inspired by Italian villas and their distinctive architecture, we created iconography that evokes the majesty of a castle and the cosy atmosphere of a gelateria. This balance of heritage and modernity is reflected in every aspect of the design.
Traditional typefaces were chosen to evoke a sense of continuity and authenticity, while the graphic treatment was inspired by antique woodcuts. The result is an image that conveys origin, tradition, expertise and heritage, but also freshness and timeliness.
When approaching the labelling, we took into account the transparency of the packaging, which allows consumers to see the ice cream inside. The brand, with its distinctive iconography and typography, immediately communicates the Italian quality of the ice cream. The images of the main ingredients, presented in the foreground, whet the appetite and reinforce the craftsmanship and freshness of the products.
