Packaging design for Hacendado's frozen vegetables.
At etform, we faced the exciting challenge of revitalising the Frozen Vegetable category for Hacendado, a leading brand in the food sector. Today, the Frozen Vegetables market is mature and offers a wide variety of choices, presenting a challenge for consumers to identify products and make purchasing decisions.
Consumers choose these products for convenience, durability, quality and availability, but are often faced with a lack of descriptive images and confusion when identifying products. Our goal is to improve the shopping experience.
Design objective: .
Creation of an own identity that maintains the principle of Hacendado identification. Restructuring of the range for better differentiation and highlighting the quality of the product through images.
Building an own identity that remains faithful to the principle of Hacendado's identification.
Structuring the range in a coherent and visually attractive way.
Clearly differentiate between Lines and Screws.
Highlight the product photography to emphasise its quality and content.
Avoid information overload and prioritise visual elements.
El key visual muestra el producto en un entorno de cocina, lo que facilita la identificación rápida en el momento de la compra.
