The excellence and pleasure of stuffed pasta.
At c&f we have had the pleasure of collaborating with Rana for the packaging design of 3 families of packaging:
- Gran Finezza
- Classici
- Gran Ripieno.
The aim was to perfectly reflect their new positioning and the charm of their filled pasta.
An exciting challenge in which we developed a coherent but differentiated brand architecture for each of the families.
Gran Finezza: the choice of ingredients reflects the exquisiteness of the product.ez, invitando al consumidor a sumergirse en una experiencia culinaria excepcional.

Classic Range: carefully selected photography, where the ingredients are the undisputed protagonists, emphasising the freshness and quality of the ingredients.
Gran Ripieno: the fillings become the protagonists. It symbolises maximum pleasure thanks to the uniqueness of its fillings.
Throughout the range, photography plays a fundamental role. Suggestive, appetising and spontaneous images, capturing the essence of the brand and awakening the desire to try these delicious filled pastries.
In short, the packaging designs communicate the excellence, sophistication and pleasure offered by Rana Gran Finezza.