Packaging Redesign for Dacsa Rice
The new relaunch of the Dacsa Rice range clearly redefines its identity.
The main challenge has been to provide order and balance to the various graphic elements of such an iconic packaging as Dacsa's Designation of Origin and its entire D.O. range without losing identification and recognition.
Transversality is key. To achieve this, we meticulously studied the graphic elements that make up the pack and their influence on it. In this way, we reached the goal of bringing order and clarity to the entire range without the consumer losing recognition of their product.
The goal? To organize each element so that it has its place and purpose.
The lines become the visual protagonists, framing the central communication and serving as part of the brand identity.
The Arroz Dacsa brand now stands at the center of the pack in a standardized size, ensuring a consistent and recognizable presence.
Unifying fonts and defining the placement for descriptors and claims has been fundamental to achieving order in the new pack design.
Every detail, from the concept to the final production, has been meticulously crafted.
A packaging that not only represents a step towards evolution but remains unmistakably ARROZ DACSA.
