Branding and Packaging Design for Fuente Primavera
Fuente Primavera is the brand of mineral water marketed by San Benedetto, a brand with a long history.
From the need to give a strong boost to its brand and gain notoriety at the point of sale, we developed this great project on which we have been working for months.
We analysed, reflected on and defined together with San Benedetto its positioning and brand strategy, redesigned the brand and renewed the visual identity.
The new logo represents a deconstruction of the current oval, which as a whole brings dynamism. The new typography is more youthful, fresh and light, just as the water expresses itself. The swift is the binding element with its brand guarantor.
At the chromatic level, pure tones were chosen. Simple and modern lines, each stroke is linked to an element: water, nature and spring tones.
Finally, the drop icon intensifies the concept of Natural Mineral Water.
Here is the result... Thank you very much for trusting us!
Building a harmonious identity, giving the brand high visibility on the shelf and able to compete with the big players in the market was our main challenge when preparing the architecture of Gama.
As a result, we have a portfolio with a recognisable and striking transversal architecture on the shelf.
