Packaging Design for San Benedetto · Thè
Tea as a cultural and sensory experience.
San Benedetto presents Teas of the World, a collection that explores cultures, landscapes and traditions through tea.
At Etform, we developed a visual identity capable of expressing the origin of each reference. Each label breathes its own imaginary world: Amazonia, South Africa, Sri Lanka and Japan, while integrating naturally into the San Benedetto universe.
A project recognised with the Best in Food 2026 award in the non-alcoholic beverages category.
The use of geometric shapes combined with organic elements, together with a carefully selected colour palette, creates recognisable scenes where landscapes, native animals, iconic architecture and elements linked to tea tradition coexist.
These elements connect product, territory and emotion instantly, while turning each reference into a small visual journey.
The range is built around 4 illustrated labels that evoke the place of origin of each tea:
AMAZONIA, JAPAN, SRI LANKA & SOUTH AFRICA
