Co-Branding Packaging Design El Almendro and Donettes
The co-branding market has experienced significant growth, offering brands the opportunity to reach new audiences and greatly expand their reach.
This partnership between two classics, El Almendro and Donettes has resulted in a product that defies tradition.
Our role as a packaging design agency was to combine the graphics that define each brand in the packaging and to convey through the key visual what promises to be one of the year’s standout products.
CO-BRANDING PACKAGING DESIGN
What kind of product could emerge from this collaboration? It offered us a big opportunity to forge an emotional and memorable connection between the product and the consumer.
Maintaining the user experience that Donettes currently conveys through form and flavor will be essential in attracting new consumers to the product on the shelf.
At Etform, we understand that consumers spend less than a second choosing a product on the shelf. This is why we pay special attention to the key visual, ensuring it captures attention instantly and communicates the essence of the product effectively.
The balance and arrangement of elements have been carefully managed so that the consumer immediately recognizes it as a collaboration, inviting them to explore the new product.
Through graphic resources from both brands, we have created a visual impression on the shelf that will undoubtedly draw interest.
Thank you, El Almendro, for trusting us with this exceptional project.
