Packaging Design Finííísimo for El Almendro
El Almendro is redefining the concept of traditional turron with a new way to enjoy it, aimed at consumers who seek fresh experiences in a lighter form without sacrificing the classic flavor.
LETTERING
A deliciously thin turron bar. With this concept, at Etform, we set out to capture the essence of this innovative product through custom lettering design:
Reflecting the lightness and delicacy of these bars through a visual play on letters that progressively become thinner.
This allowed us to represent the classic turron, but in an irresistibly thin format!
KEY VISUAL
How can we capture the flavor, the crunch, and the irresistibly thin appeal of this turron bar in a single image?
This was our main challenge at Etform when creating the product photography.
From the classic almond turron, to the Chocolate Turron with creamy almond turron, and the bold almond crocanti turron with chocolate. Each flavor has its own visual personality, highlighting the texture and sensory experience of every bite.
