Diseño de Packaging de El Almendro Barritas ZERO
With the rising consumer demand for healthier options, El Almendro launches its new ZERO Bars with no added sugars.
In collaboration with El Almendro, we created a creative packaging design grounded in a clear strategy and well defined objectives in the brief.
LETTERING DESIGN
We crafted lettering that resonates with a new generation of consumers, featuring rounded, approachable type that instantly communicates the product’s key attribute: no added sugars.
KEY VISUAL
The key visual plays a fundamental role in the consumer’s visual experience. At Etform, we meticulously refined every detail to ensure it conveys the essential values of the product.
A dynamic key visual becomes the central feature. The crunchy texture of the bar paired with the smooth melting chocolate evokes the sense of indulgence we wanted to highlight. The main ingredients blend with the chocolate, conveying the idea of a nutritious, light, and easy-to-enjoy product.
CREATIVE PACKAGING DESIGN
The big challenge? To communicate through the packaging design that this is a zero-added-sugar product without sacrificing taste. A bar that’s 100% flavor, 100% natural ingredients.
Color also plays a vital role. Each flavor is represented by a distinctive color that identifies it and differentiates it on the shelf: vibrant pink for red fruits bars and a chocolate color for intense chocolate bars.
From Etform, and in collaboration with El Almendro, every design choice, from colors to composition, was strategic, ensuring that this pack is as effective as it is visually appealing.
