Packaging Design and Re-branding for El Ventero
We were asked to make a major change
change in which we had to
bring the brand into the present and
to bring the brand into the present
as a genuinely Spanish soft cheese
genuinely Spanish, of Manchego origin.
Manchego origin.
RANGE STRUCTURE
Dynamism, tenderness, territory and
smile were the objectives to be reflected
for this range whose identity
identity had to be applied to a wide variety
of formats and cheese profiles,
including children's varieties
for which we worked on chromatic and
chromatic and product branding variables.
KEY VISUAL
The key-visual is the driving force behind the sales success of many of the products
sales success of many of the products offered on the shelf.
on the shelf.
Let's not forget that the real decision to buy
a product is made on the shelf.
In the case of El Ventero, and in order to show the attractiveness of the
appetite in the packaging, we have developed a new and particular scenario.
new and particular. We visually express the
product at the moment of preparation by showing
the creaminess, texture and freshness of these cheeses.
cheeses.