Packaging Design and Re-branding for El Ventero

We were asked to make a major change change in which we had to bring the brand into the present and to bring the brand into the present as a genuinely Spanish soft cheese genuinely Spanish, of Manchego origin. Manchego origin.

RANGE STRUCTURE

Dynamism, tenderness, territory and smile were the objectives to be reflected for this range whose identity identity had to be applied to a wide variety of formats and cheese profiles, including children's varieties for which we worked on chromatic and chromatic and product branding variables.

KEY VISUAL

The key-visual is the driving force behind the sales success of many of the products sales success of many of the products offered on the shelf. on the shelf.

Let's not forget that the real decision to buy a product is made on the shelf.

In the case of El Ventero, and in order to show the attractiveness of the appetite in the packaging, we have developed a new and particular scenario. new and particular. We visually express the product at the moment of preparation by showing the creaminess, texture and freshness of these cheeses. cheeses.

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