Packaging Design Fitoterapia Mercadona
Introducing one of our latest projects, where organizing the initial portfolio structure was key to understanding the project’s complexity right from the start: The Fitoterapia product range by Deliplus.
PRODUCT PORTFOLIO
At Etform, we believe in the importance of developing product portfolios that effectively communicate the essence and values of each category.
En este caso, nos encontrábamos ante un lineal poco estructurado, donde las fIn this case, we faced an unstructured lineup, where product families lacked clear definition and cohesion. Our objective was to reorganize and streamline the range, making it easier for consumers to distinguish between different product families.
The new packaging structure simplifies identification on the shelf.
CREATIVE PACKAGING DESIGN
The upper section of the packaging features illustrations inspired by traditional engraving, highlighting the product’s benefits or origins with a distinctive aesthetic.
The lower section, differentiated by colors, allows quick identification of each product family: health, diet, beauty…
With kraft textures and engravings that evoke artisanal craftsmanship, we were able to emphasize the natural essence of each product.
The result? A unique creative packaging design that merges aesthetics, functionality, and an unmistakable visual identity that consumers can quickly recognize on the shelf.
